Client
Hop & Shop
Scope of Work:
Platforma administracyjna,
Aplikacja web,
Integracje z systemami kasowymI,
Aplikacja mobilna,
Project Goal:
Enhancing the competitiveness of local retail stores against large retail chains
Inform consumers about promotions directly created by FMCG producers, available in local, independent stores across Poland.
Enable the creation of a loyalty program for consumers for purchasing products from specific FMCG brands.
Provide consumers with the ability to create shopping lists in local retail stores with a “click & collect” or delivery option.
Increase the competitiveness of local retail stores against retail chains in the digital era by offering a mobile app for customers and direct contact options with consumers.
Approach
A loyalty and promotion platform with a management dashboard, implemented across more than 10,000 independent local stores.
Platform Features:
The platform is utilized by 12 FMCG corporations.
Completed Integrations
Microsoft Azure Platform.
Online fiscal cash registers from Novitus and Elzab.
M/platform, integrating tools and services that support retail stores, including the Promo+ solution, which provides access to promotions directly from FMCG producers, maintaining the retailer’s profit margins through reimbursements obtained from producers.
Comprehensive Features
Solution for Retailers:
Manage services offered by the store, such as available payment methods and order fulfillment options.
Option to sign up for new actions/services
Consumer order management with automated notifications on order status updates.
Communication with consumers via chat, SMS, and push notifications.
Management of currently available promotions from FMCG producers, automatically applied at online checkouts.
Processing consumer orders with options for contact by local store employees.
Targeted SMS and push notifications to consumers.
Results
Sample Outcomes of Executed Campaigns
Over
2x
increase in the average number of products per receipt.
8x
increase in sales.
33%
of customers purchased a product for the first time during the campaign and continue to buy it.
Unikalny koncept lojalności/płatności
Solution for Consumers:
E-payments and e-receipts.
A virtual loyalty card allowing the user to automatically execute marketing automation scenarios during transactions, set by FMCG producers or retailers.
Display of current promotions from FMCG producers, automatically applied at online cash registers.
Real-time promotion execution such as "buy and get" or "buy and redeem later."
Creation of shopping lists at local retail stores with options for "self-pickup" or "delivery," along with automatic notifications about the order status.
Search for the nearest stores with a map and filtering options (available promotions, addresses, opening hours, payment methods, order fulfillment options).
Two-way communication between the consumer and store (chat).
